Green Collar Savior?

I’ve been hearing a lot about how green jobs will save our economy.  I am hopeful about this country’s ability to bounce back. I was recently at a business conference that gave me a sense of the level of optimism that entrepreneurs have today. Many are worried and have real concerns with the drop in financing for small business loans. Also, many are optimistic that this is the time to become a better business through efficiency, productivity, and agility.

Some companies are looking at how to differentiate and compete in this tough economy. The trend has been toward sustainable practices. Customers are asking for green products and services. If your company can’t deliver, it won’t get paid.

Here is some news posted on Gangbox’s blog about green jobs in LA.

http://gangbox.wordpress.com/2009/02/19/more-on-measure-b-los-angeles-union-labor-solar-energy-bill/

Measure B would reduce LADWP’s reliance on fossil fuels for electricity. Corcoran said that at present, at least three-quarters of the power that LADWP generates comes from fossil fuels. Nearly half of that comes from burning coals, the greatest contributor to climate change, air pollution and mercury pollution. Currently, the city of LA has solar panels capable of generating 13 megawatts. The entire state produces only 178 megawatts.

Business leaders must see the potential in leading the charge into the green opportunity. It is time to remake our county and our world to be healthy and sustainable. Businesses that do not work toward sustainability will not sustain their business.